COLOGNE, Germany – ZC Rubber concluded its participation at THE TIRE COLOGNE 2026, showcasing the latest development of its GOODRIDE brand in Europe through a broad product lineup from June 9 to 11.

At this year’s exhibition, GOODRIDE presented tire solutions covering passenger car, SUV/light truck and commercial truck applications, reflecting ZC Rubber’s continued focus on building a more complete and market-relevant portfolio for Europe.

The GOODRIDE showcase included upcoming passenger car and light truck products scheduled for launch in Europe in the second half of 2026, alongside an established TBR range already available for commercial transport applications and selected future previews for 2027.

In the passenger car segment, GOODRIDE highlighted the RideMax G-147, an ultra-high-performance tire developed for drivers seeking balanced handling, wet performance, comfort and efficiency. For off-road and outdoor applications, the GOODRIDE MUD LEGEND SL388 was also presented, strengthening the brand’s coverage in the mud-terrain segment.

In the commercial truck segment, GOODRIDE displayed its TBR solutions including S2, D3 and D4, covering key steer and drive axle applications for long-haul and heavy-duty transport. Together, these products demonstrate GOODRIDE’s ability to support fleet customers with tire solutions focused on mileage, durability, traction and operating efficiency.

Looking ahead, ZC Rubber also previewed selected 2027 developments, including the WESTLAKE Z-301 commercial van tire, GOODRIDE All Season G-721, and upcoming TBR solutions such as the WESTLAKE WTL2 and GOODRIDE M2.

Mr. Leo Liao, General Manager of ZC Rubber Europe, commented:

“The Tire Cologne gave us an important opportunity to show not only a broader product portfolio, but a clearer direction for Europe. We are focusing on products that respond to the way European customers actually drive, operate and make purchasing decisions — from year-round mobility to long-haul efficiency and durability. These products reflect how we are listening to European customers and partners, and how we are building a portfolio that is more closely aligned with local market needs.”

The newly introduced GOODRIDE passenger car and light truck products are scheduled to roll out across Europe in the second half of 2026, while the GOODRIDE TBR range on display is already available for commercial transport applications. ZC Rubber will continue to strengthen GOODRIDE’s product development, brand presence and partner support in Europe, delivering tire solutions tailored to the region’s diverse mobility and transport requirements.