Madrid, Spain – September 24th – ZC Rubber successfully hosted the 2025 WESTLAKE TBR Dealer Conference in Madrid, bringing together the brand’s strategic partners across Europe, including leading tyre wholesalers, service providers, and major fleet operators such as DSV. The conference highlighted the company’s long-term vision for the European market, with a particular focus on enhancing fleet services as a key driver of growth.

Over the past decade, since WESTLAKE TYRE entered the European market in 2014, the brand has grown steadily. In 2024 alone, more than 300,000 WESTLAKE truck and bus radial (TBR) tyres were delivered to Europe, giving the brand an estimated 2.5% market share.

As the truck and bus tyre market becomes increasingly competitive, ZC Rubber presented a fleet service strategy designed to deliver greater value to partners and customers alike. This approach emphasizes closer technical collaboration with fleets, offering daily on-site technical support and testing opportunities for WESTLAKE TBR tyre products, alongside promotional initiatives that help partners strengthen relationships with their clients. A central pillar of the strategy is the ambition to build a European-wide service network, ensuring consistent and reliable support across the continent.

Mr. Leo Liao, European Sales Director of ZC Rubber, emphasized the strategic importance of partnership: “Over the past decade, WESTLAKE has established a strong foundation in Europe. Now, our mission is to work hand in hand with our partners and fleets, delivering technical expertise, stronger service capabilities, and real business value. By focusing on fleet solutions, we are confident WESTLAKE can achieve sustainable growth and become an even stronger player in the European market.”

The conference also featured a presentation from Ákos Barcsik, Deputy General Manager of ZC Rubber Europe, who shared insights on the company’s product innovation and technology. He noted: “In Europe, our priority is to provide fleets with the right tyre products backed by technical expertise. With reliable products, on-site engineering support, and tyre testing programs, we help partners deliver measurable performance and cost efficiency to their customers.”

The conference also invited Interpneu, a leading German commercial tyre service provider, to share its experience on serving fleet customers, and DSV, a global leader in logistics, to provide in-depth insights into fleet requirements. These perspectives offered more concrete directions for future cooperation.

With open discussions and knowledge sharing across different sessions, the conference underscored the collaborative spirit at the heart of WESTLAKE TYRE’s growth ambitions. With the theme “Stronger As One, Together To Win,” ZC Rubber and its partners reaffirmed their shared ambition to expand WESTLAKE’s footprint and strengthen the brand’s position in Europe’s dynamic fleet market.